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  • Baher BA

2027: Digital marketing global value surge to $150 billion


Later City News: The global digital marketing software market size was valued at USD 43.8 billion in 2019 and is expected to register a CAGR of 17.4% from 2020 to 2027.



Currently, the market size value is almost USD 50 billion but the revenue forecast shows the market size value will be more than USD 150 billion in 2027 which is equal to 300% growth in the next 7 years.


Digital marketing software allows companies to build and strengthen their customer relationship using multiple digital marketing channels.


A report published by "Grand View Research" reported digital marketing size from 2020 to 2027. This report shows that North America dominated the digital marketing software market with a share of 45.2% in 2019. This is attributable to the fact that major companies and brands are finding a broader target audience to promote their content and market their products and services online.


Key factors that are driving the digital marketing software market growth include growth in internet penetration and digitalization across the globe and the rising popularity of social media websites and e-commerce platforms.