Grover raises $71M to grow its consumer electronics subscription business
A startup tapping into the concept of the circular economy, where people don’t buy items outright but pay an incremental amount to use them temporarily, has raised some funding to scale its business in Europe and beyond. Grover, a Berlin-based startup that runs a subscription model where people can rent out consumer electronics like computers, smart phones, games consoles and scooters for set fees, has picked up €60 million ($71 million).
Author: Ingrid Lunden
The funding is coming in the form of €45 million in equity and €15 million in venture debt.
The company, which as of September last year had 100,000 subscriptions and now has around 150,000, said it aims to triple its active users by the end of this year to 450,000 by the end of 2021.