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How Emilie Choi Running Coinbase?

Updated: Apr 18, 2021

In April 2021, and only nine years after starting to work, Coinbase valued more than oil giant British Petroleum.

Emilie Choi

Later City News: For the first time, gave Emilie Choi ranked 15 in the list 40 under 40 in 2018. Fortune introduced her as the M&A veteran who oversaw more than 40 acquisitions during her tenure at LinkedIn, and now Choi is helping guide Coinbase's expansion plans.

The company's chief operating officer, Asiff Hirji, says she will be presiding over everything from "acqui-hires" to "middle and large-scale acquisitions."

Choi has wasted no time in her new gig: Coinbase has already bought several startups this year, including Paradex, a decentralized exchange provider, and Keystone Capital, a financial firm that comes with a broker-dealer license.

Since 2018, she is President and Chief Operating Officer at Coinbase. Before Coinbase, she spent nine years (2009-2018) as Vice President and Head of Corporate Development at Linkedin.

Coinbase was founded in June of 2012. The company is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like Bitcoin, Ethereum, and Litecoin.

Emilie Choi brings more innovation, efficiency, and equality of opportunity to the world by building an open financial system.

Coinbase's first step on its journey is making digital currency accessible and approachable for everyone.

Emilie Choi claims that two principles guide her efforts. First, be the most trusted company in their domain. Second, create user-focused products that are easier and more intuitive to use.